Our Mission

Our mission is to offer reliable, up-to-date information about tea and its benefits, accessible to all. We are about respect; respecting the leaf, respecting the origins of our tea, respecting the land where tea is grown and the people who produce tea.  The Association represents every aspect of the tea industry.

Australasian Tea Association (AATA) offers an additional platform to share information within one location that all countries can access and provide information to. This resource can be used to promote tea and be used to gather up to date information.

Our Goal

Our goal is to share knowledge which can help support biodiversity in the tea industry, to learn from each other, appreciate and celebrate the diverse teas of the world. It will help to grow and secure the future of tea through collaboration, education and social media.

We place a strong value on cultural education and history of tea within each country and there will be a strong focus on the development on this area within the Association.

Objectives

  • Provide professional development and exchange of ideas among specialists in both the coffee and tea industry
  • Promote awareness of each regions’ teas including resources, tourism opportunities, new developments and education about tea for members, trade, media, and consumers
  • Promote tea resources with access to the latest information about tea, covering every aspect from production to tea preparation and service within each region
  • Establish and maintain relationships with all tea producing countries
  • Enhance product and service levels by pursuing quality standards within establishments where tea is consumed through education and improving industry standards
  • Share knowledge, advocate for the region and provide input on issues and developments relating to the local and global tea industries
  • Expand and grow knowledge and presence of tea in Australasia by linking with industry professionals, educators, growers, wholesalers, retailers and tea boards around the world

Memberships Open Soon!

The Association is committed to representing the entire tea industry and drive sustainable growth through forward thinking and collaboration. Its aim is to be recognised as the independent authority on tea for the region.

While pursuing the wider objectives of the Association and meeting members’ needs, the overall vision is to generate a greater awareness for tea and the industry in Australasia and protect its long-term viability.